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The Challenge:
Growing Beyond Food Delivery

As Grapso expanded, they hit major roadblocks:

1

High Aggregator Fees

The business was primarily dependent on third-party delivery platforms such as Zomato and Swiggy, which charged substantial commissions on every order.

2

Operational Complexity

Managing food, grocery, and essential deliveries under separate workflows created confusion and inefficiency.

3

Disconnected User Experience

Customers had to jump through hoops to find, order, and track different types of products. The experience lacked consistency.

Why Grapso Choose VentaGenie

Grapso partnered with VentaGenie to buy a flexible, scalable, and fully branded multi-category delivery app solution— built to support food delivery, grocery orders, essentials, and more — under one intelligent system.

100% Custom Fit

VentaGenie team understood Grapso’s unique vision and delivered tailored solutions — not cookie-cutter code.

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Proven Experience

Sankalp brought years of know-how in building reliable, scalable delivery ecosystems — ensuring Grapso could grow without growing pains.

Built for Multi-Delivery

VentaGenie offered a flexible framework to integrate all delivery categories — with a single backend, but distinct workflows.

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Strategies Implemented:
Turning a Food App Into a Multi-Delivery Powerhouse

VentaGenie helped Grapso evolve from a focused food delivery platform into a full-service, multi-vertical delivery ecosystem.

Modular Multi-Vertical Architecture

We re-engineered the platform backend to support multiple product categories — each with its own order flow, rules, and scheduling — while keeping the user interface seamless and unified.

Result

Food, grocery— all in one app. No cross-platform friction.

Dynamic Zone & Vendor Management

Grapso could now manage vendors by location, category, and time window. Our system ensured smart auto-assignment based on product type, delivery radius, and store availability.

Result

Faster deliveries + optimized vendor utilization = increased efficiency.

Role-Based Apps for Vendors & Delivery Partners

We created dedicated mobile apps for both vendors and delivery agents — each with customized dashboards, workflows, and permissions.

Result

Real-time coordination, reduced delays, improved accountability.

Smart Routing & Notifications

Using real-time geolocation, our smart engine optimized every delivery route and sent live order updates to customers.

Result

On-time delivery, fewer failed orders, and 40% fewer support calls.

White-Label Custom Branding

From logos to color palettes, everything matched Grapso’s brand identity — building user trust and consistent recognition.

Result

A premium, professional look that stood out in a crowded market.

Unified UX for a Frictionless Experience

Despite the different product types, users experienced one interface with familiar navigation, smart search, and smooth checkout.

Result

Users stayed longer, ordered more, and returned frequently.

What VentaGenie Delivered

A feature-rich, fully scalable, and beautifully branded multi-delivery platform:

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Unified App, Seamless Experience

Orders now flow in, get categorized, and assigned to delivery partners — all automatically. Manual errors? Gone.

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Smart Zone & Store Management

Vendors and stores were mapped by area, and deliveries were auto-assigned based on type, location, and priority.

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Intelligent Order Routing + Live Alerts

Deliveries were optimized in real-time, and customers received live updates — boosting reliability and reducing support queries.

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Vendor & Delivery Partner Apps

Separate apps for vendors and drivers created clear roles, ensuring smooth fulfillment with minimal confusion.

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Full Custom Branding

The app reflected Grapso’s visual identity, colors, and logo—ensuring a premium experience for users.

Results That Matter

VentaGenie didn’t just build the tech — they helped Grapso unlock new growth opportunities.

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Successful Pivot to Multi-Category Delivery

One app now handles multiple business verticals without additional overhead.

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25% Boost in Daily Orders

The addition of groceries and essentials increased both order frequency and basket size.


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Faster Time-to-Market

Grapso was able to launch and scale fast — with zero delays in development or deployment.

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Long-Term Partnership Value

Grapso praised VentaGenie’s ongoing support, proactive problem-solving, and custom development capabilities.

Launch Your Delivery Solution in Just 7 Days!

Book a Free Demo

Looking to Build a Multi-Delivery Super App ?

VentaGenie is trusted by delivery businesses across industries to create:

All-in-One Delivery Platforms

Custom Order & Logistics Systems

Vendor & Driver Apps

Smart Backend for Multi-Vertical Management

From groceries to gadgets — we help brands scale faster, smarter, and seamlessly.

Trusted by Growing Brands

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Build Your Own subscription-based meal delivery app

Here’s what you get with VentaGenie’s custom multi-category delivery app solution:

Support for Multiple Categories : Food, grocery, daily needs, essentials & more

Fast Deployment : Go live in just days, not months

Built to Scale : Launch in one city or many — one platform handles it all

Smart Order Management : Automated processing & assignment by category

Intelligent Routing : Optimized delivery for faster, more accurate service

Real-Time Tracking : Delight customers with live updates

Separate Vendor & Driver Apps : Streamlined, role-based operations

Full Custom Branding : Your logo, your identity, your app

End-to-End Support : From launch to scale-up, we’re with you

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